The Presidential Communications Office (PCO) launched its anti-drug advertisements today, September 2, as part of the government’s intensified efforts to eliminate illegal drug trade and abuse in the country.
The series of advertisments will be directed by internationally and critically-acclaimed director Brillante Ma. Mendoza on a pro-bono basis, and endorsed by the Movie and Television Review and Classification Board. It will show two different scenarios: a point of view of a father who is a drug user, and an OFW mother who has a drug-user son back home; and is entitled “Winning the First Phase of the Drug War”.
“The advertisements will target the Filipino families who might be dealing with problems caused by drug abuse. All hope is not lost; the time to end illegal drug-dependence is now,” said PCO Secretary Martin Andanar said.
The first film shows a ‘father’ missing the important moments of her daughter’s life because of his addiction to illicit drugs. Due to the ill effects of his addiction, he ended up at a mental hospital and was already forgotten by his family.
The second short film shows the sacrifice of a mother working overseas, trying multiple jobs to send money to her son. Little did she know that the money her son was asking was for him to buy illegal drugs. She continues to send his son some money while her son continues to be addicted and eventually gets involved in crimes.
The advertisements are produced by the Presidential Communications Office in partnership with the MTRCB.
The 30-second anti-drug advertisements will be aired on TV and on cinemas nationwide. The full-length videos, on the other hand, will be posted on the Presidential Communications social media pages.